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Questions about a guide, feedback on the content, or a topic you think should be covered. All of it is welcome here.

Before You Write

What Makes a Useful Message

A little context goes a long way. Here are some things that help make a first message more productive.

Describe Your Setup

What platform do you sell on? What type of products? Knowing whether you are on Shopify, Etsy, Amazon, or something else helps frame the context for any guide-related questions.

Be Specific About the Confusion

The most useful messages describe exactly where the concept stopped making sense. "I don't understand contribution margin" is harder to respond to than "I understand the lemonade stand example but I'm not sure how to handle returns in the formula."

Topic Suggestions Welcome

If there is a unit economics concept you have been trying to understand and have not found a clear explanation of anywhere, that is exactly the kind of topic this blog is meant to address. Suggestions shape what gets written next.

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